More Magic Bands -part 1

Like the hydra, if you cut off one arm, two shall takes it's place.  This is the case for the Power Balance bracelets.  They've been forced to admit to committing fraud in Australia, have been discredited on national television and their tactics have been exposed by numerous groups, including this great video by Brian Brushwood.

Power Balance bands "blend the powers of Eastern Philosophy and Western Science".  Their website no longer makes any actual claims to how this is done.  Instead, they only talk about the athletes and teams that use them.  A VERY weak argument from popularity to say the least.  Feel free to check out their website and let me know if you find any actual "Western Science" on it.

This is what they used to claim.

So.  Now that Power Balance bands are now selling for a fraction of their original cost on amazon you'd think that would be the end of the nonsense.

Wrong.  As I stated above, when one scam fails, others will swoop into the void to grab the remaining suckers.

Enter, Fusion Power Bandz and SuperBandz. I found these companies while visiting the expo for the 2011 Chicago Triathlon.  They both had modest boothes staffed by friendly sales people looking to help the athletes inprove their performance.

I visited the SuperBandz booth first.  one of the friendly representatives, "Jane", asked if I would like to see a demonstration of their product.  I said yes and she proceeded to use the exact same techniques that Brian Brushwood used in his Scam School video.  She also explained that the SuperBandz worked by replacing the bad positive ions in my body with good negative ions.  We get the positive ions from cell phones, microwaves and tv and radio signals in our day to day lives.
I told her that  I didn't believe the claims she was making (better balance, sleep, endurance, speed, strength, etc.).  I asked for any proof in terms of studies and research.  At this point "John" stepped in and sited a 1984 study done on autistic children.  I asked if this study was available and he said I could google it.  He added it was a "double blind study, the best kind of study you can do."  All very sciency sounding huh?
Problem is, the only reference to the study was in another study from 1987 stating that the 1984 study was poorly done and had no merit.
Most interestingly, The top google search was from the Hoof Care Clinic Facebook site!

We ended our conversation when he said I should test it out for myself by purchasing one of the bandz.  I declined.

Next up, Fusion Power Bandz.

New Woo in Sports - Power Balance

Recently,  my wife and I completed the Elvis is Alive 5K run as part of her training for the Paris Marathon.  At the finish line were the usual collection of fitness and nutrition products to sample and gyms offering memberships.  While I was sampling a post-race drink, I noticed a product demonstration at the adjoining tent.

The Power Balance rep pulled someone from the crowd and had them hold their arms out in a cross position.  He pushed down on the subjects right arm until it failed.  He then placed a Power Balance bracelet on the runner's left shoulder and repeated the test on the right arm.  He had to struggle to push the arm down this time.  AMAZING!

He then explained that the hologram in the bracelet "balanced the life energy that flows through all living things" making the runner stronger.  The bracelet also "dispelled negative energy that builds up during a workout."  He repeated the test on another runner, this time putting the Bracelet on top of her hat, informing us that the holograms didn't need to be in contact with the skin to work.  It only has to be within your energy field.  The subjects being test didn't seem to buying what he was trying to sell them.

I snickered.  My wife saw what was coming and took off.  "J", the rep eagerly turned to me to remove my skepticism with his sales pitch.  He again stated that we all have a life energy, "Chi" flowing through us.  This energy can be  blocked by injury and disease.  "This product is based on Ancient Eastern Philosophy" he explained,  sort of like acupressure but with a high tech twist.  The hologram in the silicone bracelet is embedded with information (burned in like a CD or DVD) that resonates with your natural energy.

I had a few questions.  He said he was happy to answer them all.

Q.  How was this developed?  Who found out you could use a hologram to balance your energy?
A.  It was developed by athletes.

Q.  No one has ever been able to detect/measure "Chi" in a scientific lab.  How did Power Balance find the right frequency to embed into the hologram?
A.  I don't know.

Q.  Was scientific research done to test the efficacy of the hologram?
A.  Yes, but we feel that personal testimonials are better evidence that the product works.  Just ask anyone who wears one.

Q.  Who did the research and what were the results?
A.  We used research from universities including Brown, Yale.  To tell you the truth, the test were inconclusive.

He then asked me to buy a bracelet and try it for two weeks.  If I didn't like it I would get a refund.  I declined, saying that I was already prejudiced against the product and I would dismiss any perceived effect.  J decided to give one to me free and asked if my wife would wear it for 14 days.  I said I would ask her to do so  (she declined).

I think J and the other people selling this product are naive and only looking to make some money.  He was friendly and enthusiastic but not very well informed.

You can check out the website at www.powerbalance.com.  I couldn't find one piece of information about how this product works (other then the vague ancient eastern philosophy angle) or who invented it.

In my PERSONAL OPINION, this is a ineffective product being marketed to the dubious public.  If the people at Power Balance have a problem with that statement, they can show me the research that proves their claims.